Philips Rolls Out a Campaign to Educate People on Right Light Through Experiential Learning
Philips has rolled out a TV campaign which aims to highlight the effects of using wrong light on performance of people whether at home or offices.
The campaign conceptualised by Ogilvy and Mather Delhi, features Bollywood actor Ranbir Kapoor and aims to educate consumers to use the right light that it claims to have a well-being effect and ends with a tagline ‘Jab right ho light toh future ho bright’ (English : When the light is right, future is bright).
11 Sep