OSRAM Rebrands Lamps Business to Ledvance
– Focus on consistent customer orientation
– Powerful sales team, well-known brands and market expertise are competitive edge
Osram continues to make progress with the carve-out of its general lighting lamps business. After the supervisory board of OSRAM Licht AG approved the carve-out of the unit in June 2015, the name of the new company has now also been decided. “We have opted for a combination of the terms ‘LED’ and ‘advance’ and will call the newly established company LEDVANCE,” said Olaf Berlien, Chief Executive Officer of OSRAM Licht AG. “The name reflects the trend toward LED in the lighting market as well as the opportunities arising from this development – opportunities LEDVANCE will actively exploit.”
The product portfolio of LEDVANCE covers traditional lighting, modern LED lamps and standardized over-the-counter (OTC) luminaires, as well as connected and intelligent lighting solutions for smart homes and smart buildings. LEDVANCE will be led by Jes Munk Hansen (47), a Dane who has already been at the helm of the lamps business for one year after previously heading Osram’s important Americas business. Oliver Neubrand (45) will be responsible for finance, Erol Kirilmaz (43) for sales and marketing, Peter Mannhart (56) for operations, and Bettina Kahr-Geleng (45) for human resources.
“Together with this internationally experienced and highly motivated management team, I’m looking forward to leading LEDVANCE jointly with our more than 10,000 proficient and committed employees into a future of sustained success,” said Hansen. “I see good growth opportunities especially in the area of standardized OTC luminaires.”
LEDVANCE is already in a very good position today. The company has a powerful international sales team, comprehensive expertise in the lighting industry and in the volume business, and can also use the OSRAM and SYLVANIA brands on the product level in the future. As an independent company with leaner structures and more freedom, LEDVANCE will also be able to respond considerably faster to changes in market conditions and individual customer needs. “With this, we are pursuing the idea of a consistently customer-orientated organization,” said Hansen.
The schedule for the formal carve-out of LEDVANCE remains unchanged: The organizational separation of the lamps business is to be completed as of April 1, 2016, while the legal separation is planned for July 1, 2016.