Luceplan and Modular Launch Co-branded Showroom
Luceplan, a Milan based lighting company, and Modular Lighting Instruments, Belgian manufacturer of architectural lighting systems, today launched a new co-branded showroom in New York City’s Soho neighbourhood.
Patrizia Vicenzi, General Manager, Luceplan, Bart Maeyens, General Manager, Modular Lighting Instruments and Giuseppe Butti, CEO, Luceplan USA, celebrated the showroom’s official launch at a cocktail event at 14 Wooster Street, inspired by the Italian and Belgian homelands of these companies.
“Linking a major Italian design brand to an architectural and technical lighting innovator was a logical and strategic pairing for both companies. This showroom serves as a source for engagement where architects and interior decorators, design professionals, builders and consumers can view and experience the products and understand their capabilities in person,” states Patrizia Vicenzi, General Manager, Luceplan.
Bart Maeyens, General Manager, Modular L.I. says, “For Modular Lighting Instruments, now is the ideal time to conquer the US market. We are investing a tremendous amount in the UL certification of our current portfolio because we truly believe in the growth potential in the US. We are now entering the next phase. Getting Modular L. I. and Luceplan both visible to the customers in the mecca of lighting design is a dream come true. The Soho district in New York is the perfect window to display our offerings and to create a central inspiration hub for our main target groups of architects and lighting designers.“
Giuseppe Butti, CEO, Luceplan USA, remarks, “Having a space that gives designers a chance to experience and test out products at length and in a conducive and dedicated environment gives both brands an edge over the competition. In a city such as New York and even in the creative Soho setting, this gives us tremendous advantage and we are truly grateful.”
Designed by architect Amedeo G. Cavalchini, the space exemplifies the synergy between decorative and architectural high-end lighting fixtures and offers architects and designers a one-stop shop for projects. Cavalchini’s design was initially inspired by the actual products that would be showcased there – looking at the technical, commercial, economical and aesthetical components. Set on two floors, Cavalchini divided the showroom’s main level into 22 light boxes each infused with a special “still life”, using new materials such as the de Castelli etched aluminum walls and pine wood slats. The lower level mixes old and new integrating the original redbrick columns with modern lighting elements, meeting space and informal seating areas featuring furniture from Buzzispace.